Personal Bloggging ‘Then and Now’ – AllConsuming


  1. says

    Wow. This is the most in-depth and honest discussion of blogging in Australia .. that I’ve seen anywhere.

    The thought of money in blogging being synonymous with power – just wow.

    Love your take on craft bloggers being the pioneers, Kim. I’d say Melbourne food bloggers and Australian fashion bloggers are all pioneers, too.

    Bloody awesome piece, Karen.
    edenland recently posted..Raising Feminist BoysMy Profile

  2. says

    We’re of a generation, Kim – I started my first blog in February 2004 after being encouraged by a friend whose blog is one of the true ancients of the Australian blogosphere (Diary of an Average Australian – it’s a daily life / public transport activism blog). I was also a Dooce reader from before she got Dooced, which makes me feel terribly old sometimes.

    I think your analysis is insightful and spot-on. I agree that craft bloggers were pioneers, and I’d also agree with Eden that food bloggers were too (and still are, if you’re talking about building new kinds of online communities).

    I also believe that monetisation has changed the overall … feeling? vibe? … around blogging, in many ways. To me, the community is both less tight-knit and less light-hearted now that money is on the scene as a clear marker of “success”. Of course that’s not how everybody or even most bloggers measure their success, but there is no doubt that when some but not all bloggers can earn good part-time or even fulltime incomes from blogging, it changes the conversation. Competition, envy and stress rear their heads.

    That said, I think there are so many wonderful blogs around now and that the community is maturing ethically and philosophically in ways that are very encouraging to see. The fracturing into sub-communities based on interests is also an inevitable and not, I think, unhealthy result of so many more voices being heard.

    (I still miss the hobbyist, nerd-up sense that used to pervade blogging sometimes. There are days when I’d KILL for a good list meme to join in :-)
    Kathy recently posted..Emerging Writers Festival Town Hall Conference Day 1: Fear is the mind-killerMy Profile

  3. says

    Totes get the bitterness regarding monetising.

    I started my blog in mid-2004. For the first three years it was primarily a travel blog, but even repurposed from 2007 on, that’s still a long time.

    All I’ve managed to do is score a free carpet – and I gave that to a reader, frightened I’d be accused of graft if I kept it.

    Oh, a few weeks ago I did get offered the opportunity to host a sponsored post. They would write the post, and I wasn’t to mention that I was paid for it. And the grand reward? $10. Yep. $10.

    I didn’t start out with the intention to blog for money, so I don’t lose sleep over it, but it still annoys me that I didn’t put any time in to learning more about this stuff so I’d be in a better position to capitalise on the monetisation when it did come.

    For a while, I thought the only actual way of making money through blogging was to run a blog instructing people how to make money through blogging. That’s no so much the case anymore.

    Sometimes I’d like to write more personal, anguished stuff, but I stop myself because my core readership doesn’t tend to respond so well to that. I’ve also had quite a pleasant life with no major catastrophes, so hearing a well-off white woman moan about her feelings doesn’t really seem to do it for people. A lot of the popular personal blogging does seem to have that element of suffering – parenting, depression, disability, relationship problems or childhood trauma. Of course, I’m not denying those people their right to a voice – it’s a great inspiration and allows people to bond and form friendships and that’s the great thing about the net. It also makes great reading. And popular reading. And reading appealing to sponsors. My garbled tales of politics, acting and clumsiness -not so much.

    At the end of the day, I am that well-off white woman so I guess I win at life, just behind a well off white male. But damnit if I wouldn’t like a free lipstick or something once in a while. :)
    GirlClumsy recently posted..More to FollowMy Profile

  4. says

    Really enjoyed reading your perspective, Kim (and thanks Karen for asking the questions). The blogging climate in Australia at the moment fascinates me – especially in regards to personal blogging. I can sense things are about to change.
    Deb @ Bright and Precious recently posted..Tutu DaysMy Profile

  5. says

    As someone very new to blogging I find it really interesting to hear about the changes you have seen over the years. The monetizing stuff is obviously a difficult area at the moment – I wonder if blogging was a more male dominated arena whether there would be this level of concern? I remain a little conflicted over the whole issue- on one hand I think everyone deserves to be compensated for the time and effort they put into their blogs – on the other, once you do allow brands into your special place you do have certain requirements they will want met. I hope I can find a way to at least make my blog self-funded, and a platform for my writing and regard anything above that as a bonus. Thanks for sharing Kim.
    Janine Fitzpatrick recently posted..Monday Morning PhotoMy Profile

  6. says

    As a blogger who’s just moved to Australia, I find this really interesting. I’m a relatively new blogger (1 year), so hearing the developments over the past few years is really interesting.

    So often, these discussions come back to monetizing. For me, I’m too scared of losing “control” of the blog to even consider monetizing it, although clearly those eager to make blogging a career have to work out how to do that.

    It’s also really interesting to see how the interaction between bloggers has changed. I’ve really struggled to find Aussie bloggers – it’s taken me a good few weeks to get a reading list of around 5 – am I just not looking in the right places?
    Fiona recently posted..[Challenge: Cake] Chocolate Ganache TartletsMy Profile

  7. says

    I did hear about blogging way back when :-) It seemed very nerdy and self-indulgent, I mean who did those people think they were, posting themselves all over the internet?? And now look at me !

    I think the discussion about monetisation is turning from whether to do it, to how to do it professionally and fairly. Not everyone will choose to do it, but those of us that do, want to feel that we’re being taken advantage of.
    Dorothy @ Singular Insanity recently posted..Is all blogging advice right for you?My Profile

  8. says

    ” I don’t know, on the one hand I feel like a blogging pioneer and on the other I feel like I have totally missed the boat in terms of monetising my writing. The whole thing is a bit bittersweet for me at the moment.”

    I can relate to that. I first started blogging in January 2000, doing it all laboriously by hand in dreamweaver (actually at one point I was hand coding in notebook!). Eventually I moved over the typepad, importing a selection of the archives, and I still blog there about my kids (mostly). And then a few years ago I started my current blog at But I’ve never monetised any of them (beyond the occasional link to amazon or fishpond anyway). Sigh.
    Kirsten McCulloch recently posted..Kids ‘n’ Cleaning, Chore Cards and Family FunMy Profile

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